Our Team
Our team has led innovation at Verkor, Wiko, TCL, and Honor — now united to build Europe’s first circular smartphone
My passion became a mission: revitalizing European industry and empowering people through innovation and purpose-driven leadership. After safeguarding major industrial sites across Europe, I co-founded Verkor to lead stakeholder and people engagement for sustainable battery production. Now, as CEO and co-founder of BeeAlp, I use my coaching and engagement skills to foster effective partnerships. I believe Europe needs bold, resilient industrial startups that deliver value, competitiveness, and impact — and my work is rooted in this belief.
I’ve spent over 25 years in finance, leading international organisations through transformation. From CERN to the WTO to the IAEA, I’ve managed hundred million-euro budgets, driven efficiency, and led large teams across finance, procurement and more. At BeeAlp, I’m channeling this experience into something bold and meaningful: building a new kind of European smartphone company; financially resilient and mission driven. The future will come from reinventing how and why we build and use our devices.
20+ years international experience in the Telecom industry with expertise in mobile telephony technologies, product design, user experience, validation process and product quality. I have successfully put to market more than 200 mobile devices and services at Philips, LG, and Wiko.
It’s always the same challenge: bring the right set of specs at the right Price and Time with the best possible Quality.
I now look forward to designing more sustainable phones, designed for automation, repairability and upgradeability, delivering a premium user experience that lasts.
I’ve spent over 20 years in marketing and telecom, building and growing brands like Huawei, Honor and Wiko. I’ve led strategies, launched products, and built communities, always with one goal in mind: turning technology into something meaningful.
With BeeAlp, I’m putting that experience at the service of something bigger. I believe in a new kind of smartphone, built to last, made in Europe, and aligned with the values we need today: sustainability, transparency, and trust.